We are glad to be a partner of the project Women Inspired: Supporting Entrepreneurship (WISE). Project WISE is supporting women entrepreneurs to grow their business by developing digital marketing and e-commerce skills through online training. The purpose of the project is supporting women entrepreneurs to open up new markets and prosper in a global economy, build a community to network with other women entrepreneurs and to inspire women to set up a business.
With the increased use of ecommerce especially as a result of the COVID 19 pandemic it is critical that women entrepreneurs build a strong online strategy to engage consumers, increase revenue and expand their business.
Women entrepreneurs tend to work alone and their working hours are flexible to fit around family commitments.
Over time they lack the digital marketing and ecommerce to expand their business and require that learning opportunity to be flexible and accessible online.
The WISE project is coordinated by Linking Foundation, Poland. Partners are from Romania, Slovenia, Spain and Northern Ireland (UK).